The 2nd ＂Fashion Consumption Annual Meeting＂ held a common talk and brand growth in Haikou ＂Her Time＂ quality consumption and brand growth

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On April 14, the second “2024 Fashion Consumption Annual Conference” of the 4th China International Consumer Products Expo was held in Haikou.The theme of this annual meeting is “Her era of quality consumption and brand growth”. The guests at the conference focused on topics such as women’s health, green consumption, brand development and other topics.

At the event site, the 21st Century Institute of Economic Research and Zhong Liang jointly issued the “Women’s Consumer Power Insight Report” again.The 21st Century Economic Herald Editor -in -chief Chen Chenxing said that this year’s report puts the perspective of research at the age dimension and puts forward the concept of “New Three Generations”, namely the “post -generation girls”, “Millennium Mother” and “Shiren Beauty”.Groups, by studying the intergenerational differences between consumers’ intergenerational consumption and intergenerational consumption of consumers in different ages, explore whether the female consumer group will have a new consumption view, consumer behavior, and their consumption behavior, and their consumption behavior, and it will occur.It has a profound impact on the Chinese retail commercial market.

The “Women’s Consumer Power Insight Report” shows that “post -Z generation girl” brings consumption increases such as pearls and horse noodles; “Millennium Mom” corresponds to AI+education and knowledge payment;Silver hair online shopping, retirement interest class and other consumer content.

So, under the wave of “her era”, how does quality consumption drive brand growth?COACH President of China, Liliana Lucioni, believes that the consumption psychology of women in the new era is moving towards a new stage of more autonomous and self -loyalty to self.Experience consumption, focusing on the experience of Voyager.

Sun Jing, general manager of the fast -handed e -commerce beauty industry & cross -border industry, said that cosmetics is a very important part of “her economy” and “her consumption”. On the fast -handed platform, beauty creators have shown a very prosperous growth trend and creative contentVery diverse.”We are more concerned about the growing demand for beauty products in the town, and launch a more cost -effective and intimate shopping experience for these customers.” She said.

That night, the event also held a charity dinner of “Fashion and Consumption and Love”.Many caring companies and caring people from all walks of life gathered together to help the development of charity in Hainan women and children.